Digital transformation: challenge for SMBs?

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Digitalization: an essential step in companies’ digital transformation

Economy digitalization represents a real competitiveness concern for companies.

Consumption models change, but also evolution of needs and demands of today’s society, includes all companies of all sectors, that are concerned by this transformation. All company sizes, whether they are BtoB companies or BtoC.

In the same way as big companies, SMBs are also obliged to take this digital shift.

Consequently, that implies revising their strategy and business model in order to follow technological evolution and face their competitors.

Digitalization: a challenge for everyone

However a big number of SMBs stay skeptical when it comes to this digital transformation.

In fact, according to a study done by BPI/Rexecode, there are few numbers that are highlighted :

Only a little less of the half, more precisely 53% of SMBs directors, have declared having adopted the process for their business

47% haven’t yet. That means almost half of SMBs haven’t started it

Several reasons are holding these businesses from it.

According to the portal of digital transformation; lack of interest, digital skills, financial resources, computer security matters or time needed to completely integrate the digitalization process, are the main obstacles concerning this transformation.

In fact, the study led by BPI/Rexecode has shown that :

In the 47% who haven’t started their digital transformation, there are 19% who do not feel concerned about this topic

The study also has shown that 28% of the directors think that lack of time is also an obstacle for this transformation

Moreover, 33% of these directors have declared that internal lack of skills is also a brake to this transformation

Then, 16% of the directors have agreed about lack of financial resources

Finally, 10% of them have considered computer security problems

1) The human being in the heart of companies’ digitalization

Of course, passing these brakes implies a real willingness and implication when it comes to SMBs’ staff.

It is the only way to lead digitalization in the best condition.

There is no doubt that human capital is the real driving force of this transformation.

Technological part is only one dimension of the process.

In fact, according to a study done by EBG, BCG cabinet, and IBM in 2018 :

61% of companies think that the human factor is crucial, and will have a major impact on digital transformation within the next 3 years.

However, 70% of digitalization projects within companies fail, because the human factor is often neglected or ignored.

These two numbers show us the importance of the human factor to lead this digital transition within an efficient business model.

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2) Team training

Before starting any digitalization project, SMBs directors need to first think about staff training programs.

Indeed, they have to master perfectly new work methods and the needed technological tools.

This training program has to allow the personnel to be able to keep contributing actively, comfortably, and with a good knowledge, to all activities and missions that their work implies.

And this, whether it is during or after the process of digital transformation.

SMBs have to do headhunting work as well, to compensate for lack of digital skills, which will help to simplify and help digital transition.

There is no successful digitalization without new company culture.

SMBs have to consider integrating culture of change within their organization.

It is essential to raise awareness of the different issues and opportunities among staff.

Especially when it comes to digitalization, in order to serve SMBs’ growth and evolution.

To do that, it will be necessary to establish a change management strategy, while adopting a daily and transparent communication.

That way, we can update the personnel about the last changes during the transformation process.

Digital transformation and culture of change also implies innovation.

This represents an important growth factor. A business model with an innovation management initiative, facilitates the evolution of the organisational mindset towards the value of change.

For instance, participative innovation allows the organization to engage all its community to advise and improve decisional processes.

That gives the opportunity to answer collectively and better, the different issues of SMBs.

Innovation is then not only a central factor of digital companies, but also an essential element of organization culture.

Digital transformation needs collaboration of all the personnel members to reach digital transition goals.

It is the reason why integrating new technologies in all of a company’s activities, can only be possible with a new culture.

That is why, this culture should give more space to innovation and simplify change in SMBs.

Easy CRM Tool, Simple Workflow Management:

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His philosophy could be summed up in one sentence : an intuitive CRM solution giving the possibility, to easily automate the different tasks to lead in the business.

Example : customer care(of contacts), historial of interactions, project process campaign customization, collaborative tool (team board), intuitive research of keywords and customizable Dashboards.

Prediwell guarantees the management of the main activities within your company such as consulting, HR, Sales…

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