To better understand the news & challenges of CRM CLICK HERE
With the current situation due to COVID crisis, companies have been more realizing that access to their key information, but also employee mobility are essential.
Some have been facing these two challenges, some haven’t yet: however, it is not too late to set things right.
Let’s see how.
Quarantine has hugely impacted our approach to work.
Many companies have adopted teleworking.
But employees’ feedback remains different when it comes to its usefulness.
According to a survey made by Qapa and published recently by Zevillage.net, there would be 48 % of co-workers who have been struggling with teleworking.
But one thing is sure: a lot of them had the chance to get used to digital tools.
Several collaborative applications have known a real success during quarantine: Zoom, Teams, Skype… but not only.
Many other tools have simplified decision support, exchanges and interactions between the different members of a company.
Indeed, there is a good number of tools that allow easing data exchanges and co-workers’ mobility.
Let’s take the example of CRM here.
CRM is often used within marketing and sales functions.
But it can also play a big part in other company’s departments, such as for HR, IT or production needs.
Bad communication and confusion risk about spreaded information are often perceived as the biggest problems within companies.
They slows company’s agility and flexibility: with telecommuting this tendency has been verified.
In fact, during this particular COVID period, co-workers (who are not together anymore) cannot interact as usual anymore : The office colleague is not nearby to help us respond to a call for bids.
In this context, businesses have considered CRM as an intuitive tool that contributes to decision support, but also as a way to ease information management and sharing.
Indeed, integrating an agile CRM that suits a company’s needs will give the possibility to have a clear and precise vision, about all critical data on the prospects and clients.
This, thanks to different actions:
Showing the different details about company’s clients or prospects such as: Name, first name, function, company, telephone, email, address
Keeping a history of the different previous actions between the company and its clients (previous exchanges, appointments done, previous sales…)
Showing future appointments, deadlines (example: end of contract, new offer to send, email or mail to send)
Presenting detailed activity reports, customized dashboards, measure of the activity.
Despite all these advantages, a big number of businesses do not always have a CRM solution.
According to a Capterra study based among 435 SMBs, 43% of the interrogated companies have not used CRM yet, to manage their customer relationship.
When it comes to the tool used for keeping track of interactions with their customers, the majority of these businesses, which means 73% of them, do not have mentioned CRM.
Finally, 32% have declared being satisfied with only a message system.
Yet benefits from agility and management are considerable.
An agile & intuitive CRM offers a real dynamic in a company’s commercial activity.
CRM increases companies’ sales and consequently turnover follows.
Moreover, there is a cost reduction thanks to sales forces optimisation and efficiency, but also knowledge enhancements on customers.
Client appreciation through CRM allows raising and analysing the different needs of this same client.
Therefore, giving an more suitable offer in relation to his expectations.
Afterward, this will lead to the customer’s loyalty.
That way, it will give to the business the opportunity to improve its services, such as after-sales service.
CRM is a decision support tool, which also offers information centralization between the different company’s members.
In this way, it simplifies commercial teams coordination and monitoring, and then, enhances team efficiency.
Prediwell is a CRM Workflow hybrid software suitable for companies of all sizes.
His philosophy could be summed up in one sentence : an intuitive CRM solution giving the possibility, to easily automate the different tasks to lead in the business.
Example : customer care(of contacts), historial of interactions, project process campaign customization, collaborative tool (team board), intuitive research of keywords and customizable Dashboards.
This adaptable and simple to learn Customer Relationship Management allows us to:
In terms of prices, Prediwell offers a monthly subscription from 9€ per user, which is a very competitive price compared to CRM market price.
Please note: Prediwell offers a special discount for all SMBs: all versions of Prediwell are now free for 15 days.
For more information:
For more information about the discussed topic: